Paul Hünermund is an Assistant Professor of Strategy and Innovation at Copenhagen Business School. In his research, Dr. Hünermund studies how firms can leverage new technologies in the space of machine learning and artificial intelligence for value creation and competitive advantage. His work explores the potential for biases in organizational decision-making and ways for managers to counter them. It thereby sheds light on the origins of effective business strategies in markets characterized by a high degree of technological competition and the resulting implications for economic growth and environmental sustainability.
To study the determinants of firm innovation activities and performance, his research builds on ideas from a range of disciplines including economics, business strategy, game theory, and psychology. Furthermore, it employs a variety of methods from econometrics, machine learning, and the field of causal inference. Dr. Hünermund’s work provides insights for policymakers on optimally designing public R&D support schemes, which he has communicated widely in consulting projects and keynote addresses to the European Commission, the German Federal Ministry of Research and Education, and the OECD. Moreover, he is the co-founder of causalscience.org, a platform for fostering knowledge exchange between industry and academia on topics related to causal data science.
His work has been published in Research Policy, Journal of Product Innovation Management, Harvard Business Review, International Journal of Industrial Organization, Economics Letters, and Journal of Occupational and Organizational Psychology. It has been covered by Frankfurter Allgemeine Zeitung, Neue Zürcher Zeitung, and VoxEU. Dr. Hünermund serves on the editorial board of the Journal of Causal Inference and on the executive team of the Technology and Innovation Management division at the Academy of Management. He earned a Ph.D. in business economics at KU Leuven in Belgium and graduated from the University of Mannheim in Germany with a master’s degree in economics.